Today, we're excited to share the next chapter in our story.
Partnership Announcement: Shift x Zero Labs
-Fueling Las Vegas Innovation with a $300,000 Strategic Collaboration-
We're thrilled to announce our groundbreaking strategic partnership with Zero Labs, Las Vegas's premier startup accelerator and venture studio. This collaboration represents more than a business alliance—it's our commitment to the future of Nevada's tech ecosystem, as we inject over $300,000 in value into the local innovation landscape.
Our Vision Behind the Partnership
Our collaboration is built on a shared belief: that great products don't happen by accident. They're the result of intentional design, strategic thinking, and meticulous execution. By embedding these principles into the early stages of startup development, we're not just helping individual companies succeed—we're raising the bar for the entire ecosystem.
We are more than an innovation studio—we're a creative and powerful fusion that has thrived at the intersection of two powerful traditions for over a decade. Our story spans two continents, with one unifying vision: extraordinary things happen when American innovation meets European excellence. This powerful dichotomy creates something extraordinary: a team that thinks globally, acts locally, and delivers universally exceptional results.
Beyond Building. Beyond Boundaries. We don't just deliver digital products—we build partnerships. Every client becomes our partner. Through transparent collaboration and genuine care, we invest deeply in relationships that transform and grow businesses, defining futures together. Our track record speaks volumes: we've played critical roles in launching and scaling products for companies like Crumbl Cookies, Bonneville Media and Beauty Society. With deep expertise spanning product design, engineering, and go-to-market execution, we've established ourselves as a driving force behind some of the most successful consumer and enterprise platforms to emerge from the region.
This partnership is championed by Vlad Suteu, our Chief Business Officer, who has been instrumental in building strategic bridges between local tech initiatives and scalable product execution. Under his leadership, we've consistently demonstrated that Las Vegas-based companies can compete with the best from Silicon Valley, New York, and beyond.
About Our Partner: Zero Labs
Zero Labs, led by principals Quinton Singleton and Ryan Rubio, represents the gold standard for startup acceleration in Nevada. As a venture-backed accelerator focused on turning ambitious ideas into viable, scalable businesses, Zero Labs has become the launchpad for the region’s most promising entrepreneurs.
Since launching its programs to the public in 2024, Zero Labs has supported over 76 startups, providing them with capital access, expert mentorship, and a collaborative founder community that extends far beyond program completion. Backed by strong institutional partners like UNLV and forward-thinking corporate stakeholders, Zero Labs has established itself as a central force in building Southern Nevada’s next generation of tech companies.
The accelerator's comprehensive approach—combining funding opportunities, strategic guidance, and network access—has created a proven pathway for startups to move from concept to market-ready products.
What This Partnership Brings
Zero Labs cohort companies will now gain exclusive access to Shift’s team of strategists, designers, and engineers—providing critical support at each stage of the product lifecycle. This partnership is designed to strengthen the Las Vegas startup ecosystem by embedding a deep product-first mindset into early-stage companies and fostering collaboration between builders, founders, and funders.
“Las Vegas has the ambition and talent to become a national tech hub. This partnership gives founders the tools to build great products from day one.”
— Vlad Suteu, Chief Business Officer, Shift
“Innovation doesn’t take place in isolation, and we’re excited to bring Shift’s product expertise into our accelerator ecosystem. Their track record speaks for itself, and our founders will benefit enormously.”
— Ryan Rubio, Principal, Zero Labs
Looking Forward
The next three years will see us working with dozens of startups, contributing thousands of hours of our expertise, and hopefully, celebrating the success stories that emerge from this collaboration. But more importantly, we'll be demonstrating that Las Vegas isn't just a place where great companies happen to be based—it's a place where great companies are built: one startup at a time.
